Job Title: Social Media Executive
Location: Kentish Town, London
Salary: Competitive
Job Type: Full time Permanent
Closing Date: Thursday, 7th March 2019
The Company:
Founded in the early 1980s, The Company is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the family you can expect some great benefits and the opportunity to be part of their exciting vision – to become the UK’s most trusted value retailer. This is Retail Made Real.
The Role:
As a Social Media Executive working under the direction of the Senior Social Media Manager, you will create and maintain a strong online presence for their company through social media accounts including: Instagram, Instagram Stories, Facebook, Twitter, Pinterest and YouTube. You will endeavour to grow following and brand awareness on all channels by implementing online marketing strategies and by creating a weekly content calendar for all channels.
- Day to day management of social media accounts including managing the social media calendar
- Developing the tone of voice for all channels by working closely with the copy writing team
- Weekly/monthly reports on performance, growth, engagement and revenue driven from channels, plus reports on ad-hoc/seasonal social campaigns
- Research audience preferences and discover current trends
- Develop innovative and creative content across social media platforms and contribute to the overall social media strategy
- Work with the design team to create engaging, sharable content across all channels to tie in with trading calendar and which will create buzz around new products and launches
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Facilitate online conversations with customers and respond to queries, working closely with the customer care team
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Suggest new ways to attract prospective customers, like promotions and competitions
- Collaborate with internal teams to ensure a cohesive social media identity
- Keep track of social media trends and competition
- Work with the regional team to maintain best practices for regional store accounts
- Cover seasonal and ad-hoc events on social channels that are relevant to the Matalan audience
- Supporting the Press Team on large scale events such as seasonal launches and trips which may require working some early mornings/late evenings/weekends
The Candidate:
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- BS degree in Marketing, New media or relevant field
- Some influencer outreach experience is desirable, with good contacts
- Some monthly travel to their Liverpool Head Office will be required
Please click on the APPLY button and CHECK YOUR EMAILS for the link to our Client’s careers page.
Candidates with the relevant experience or job titles of; Digital Marketing, Marketing Executive, Social Media Executive, Social Media Marketing, Social Media Assistant, Online Marketing Executive, Marketing Campaign Executive, Marketing Coordinator, Social Media Coordinator, Digital Marketing Coordinator, Website Editor, Website Administrator, Website Admin, Social Media, Website Content Manager, Website Content will also be considered for this role.
