Senior Marketing Executive / Digital Marketing Specialist

Job Title: Marketing Executive

Location: Wokingham, Berkshire, RG41 2FD

Salary: £30,000 – £35,000, dependent upon experience

Position: Full Time, Permanent

An excellent opportunity has arisen for a Senior Marketing Executive to join PRISYM ID based in Wokingham, Berkshire.

PRISYM ID provide the leading regulated content, artwork design and label management software designed specifically for the medical device, clinical trial and pharmaceutical market. We number many of the world’s top ten Medical Device manufacturers and numerous large pharmaceutical companies among our clients. PRISYM ID has built its solutions on many years of experience serving the sectors and is a thought leader in the space.

About the role:

As PRISYM ID’s Marketing Executive, you’ll need to create awareness of, and build the brand for our Content and Label Management software products to our target audiences of life science, medical device and clinical trial organizations.

Working as part of a small team, the role is very ‘hands-on’, supporting the full breadth of marketing communications within the company. As PRISYM ID continues to grow, this role has potential for future development and growth.

Job Duties:

Account Intelligence and Lead Nurturing (CRM/MA)

• Work closely with sales & senior leadership team, to create and implement strategies to nurture contacts in our Salesforce.com (SFDC) & Pardot marketing automation systems
• Understand the system and identify customers/contacts and their priorities, segmenting and targeting, driving content via various email campaigns and marketing outreach

Website

• Support the company’s messaging and value proposition by continuously reviewing the website and/or creating landing pages and keep fresh with relevant content

SEO and Paid Search

• Support PRISYM ID’s SEO and paid search strategy (direct and via agency). Regularly review our SEA/SEO, content, messaging and reference material on website and digital channels to ensure the user experience remains fresh, relevant, and compelling. Track resulting contacts/leads generated

Press Relations and Social Media

• Support the corporate social media accounts by identifying and researching content stories in the market (approval required prior to posting). Liaise with, and provide support to, PRISYM ID’s external PR agency

Events and Webinars

• Coordinate industry events calendar and company-developed webinar series to nurture and engage prospects and partners

Content Sourcing and Creation

• Utilize company messaging structures and topics, to identify and build relevant content (such as blogs, infographics, newsletters) to promote to our external audience

Internal Relations /Communications

• Facilitate ways of getting the company’s value proposition and messaging to the internal audience (PID) so that messaging is consistent throughout the organization

Marketing Data Management

• Ensure lead generation and marketing campaign data is correctly assigned and managed within SFDC/Pardot

Monitor & Report Results

• Track marketing communication and campaign activities, to produce and distribute Reports

About you:

Knowledge, Skills and Experience:

• 3+ years of experience in B2B marketing, ideally within life science, medical device, clinical trials or healthcare, with a focus on demand generation and campaign-based marketing
• Strong understanding of CRM/Marketing Automation (preferably Salesforce and Pardot)
• Skilled in crafting clear and compelling content as a writer and editor
• Organized, with high standards and a strong attention to detail
• Hands-on experience organizing and coordinating events and webinars
• Experience working with a variety of stakeholders including designers, developers and subject-matter experts
• Experience of managing external agencies and suppliers

Qualifications needed for the role:

• CIM Marketing qualification or equivalent preferred

Please click the APPLY button to send your CV for this role.

Candidates with previous experience and job titles of; Digital Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Coordinator, Digital Marketing Analyst, Digital Marketing Officer will be considered for this role.