Job Title: Paid Search & Digital Acquisition Manager
Location: City of London
Salary: £45,000 – £50,000
Job Type: Full Time, Permanent
The Company is an award winning tour operator based in central London, with over 40 years of experience and they are now looking for an exceptional PPC & E-commerce Manger, who can help drive their online and digital strategy to the next level.
The successful candidate will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of the business.
Main Responsibilities:
- Introduce a fully integrated tracking system to help evaluate online performance
- Manage our AdWords & Bing paid search strategy, working alongside our Digital Performance Manager
- Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
- Introduce automation and dynamic advertising to current digital marketing channels, whilst introducing new channels such as meta search and affiliates
- Develop a conversation rate strategy for the business, monitoring performance on a daily basis
- Help drive the UX side of any website developments or projects
- Work alongside our SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward best practice
- Managing our developmental plans and agency to drive improvements across the website
- Undertake research to understand the demographic targets and achieve best results through user experience and customer journey
- Regular reporting on KPIs, workload and challenges. Forward planning for peak trading months
The Candidate:
Skills & Experience:
- Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
- Experience in working closely with developers to implement digital change
- Qualifications: Google AdWords and Google Analytics Certificates (preferable), basic knowledge of JavaScript and HTML, CSS (preferable)
- Proven experience with bid management tools & keyword research via Keyword Planner and tools like SEMrush
- Proven experience with web analytics packages such as Google Analytics
- Advanced knowledge of Google AdWords Editor & Google’s AdWords, Search Console, Facebook Ad Manger, and Bing Ads
Please click on the APPLY button to send your CV and Cover Letter for this role.
Please note: due to the nature of the role, no sponsorship or relocation packages will be available for this position and so candidates must be eligible to both live and work in the UK to be considered.
Candidates with experience of: Paid Search Specialist, PPC, Digital Marketing Executive, Digital Marketing Specialist, Digital Acquisition Manager, Marketing Analyst, Google Adwords, SEO, Search Marketing, Online Marketing Specialist, Commercial Marketing, Mobile Marketing, Website Analytics, Online Marketing Executive, PPC Executive, PPC Specialist may also be considered for this role.
