Marketing Manager

Job Title: Marketing Manager (reporting to Managing Partner)

Location: Manchester

Salary: £30,000 – £40,000 per year

Job type: Permanent, Full time

Who we are:

Ascot Services provides market leading solutions across a number of disciplines that includes facilities management, construction services, engineering services, planned preventative maintenance, environmental solutions, all with 24/7 dedicated client support.

The Role:

As Marketing Manager, you will develop and lead the company in sourcing, managing, and implementing new business opportunities. You will have a thorough understanding of the Facilities Management market and strategic marketing. You will help us to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Key Responsibilities and accountabilities:

• Working with the board of Directors to set the marketing strategy for the business
• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic to our front door
• Researching and analysing market trends and competitors
• Deploying successful marketing campaigns and own their implementation from ideation to execution
• Track the effectiveness of marketing campaigns and report findings to the executive team
• Generating new business leads
• Increasing brand awareness and market share
• Experimenting with various organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Managing the design and production of promotional materials, from website banners to hard copy brochures and case studies
• Overseeing the company’s attendance at events, such as trade shows, awards and conferences
• Evaluating and optimising marketing and pricing strategies
• Analysing market trends and preparing forecasts
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly
• Provide ideas to attract new clients and keep senior management updated about the marketplace and competitor activity
• Contact companies to establish needs, determine decision makers and present how the company’s services can support the client’s needs
• Plan daily, weekly, and monthly tasks to ensure selling and marketing time and lead generation is maximised and activity and revenue targets/KPI’s are achieved

Skills, Competencies and Behaviours:

• Demonstrated track record of experience in a Marketing Management role, generating leads/business opportunities and winning work
• Educated to degree level or equivalent. BSc/MSc degree in Marketing or related field
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent leadership and motivational people management skills
• Professional acumen, with excellent senior level influencing and stakeholder management skills
• Energetic, resilient, passionate, self-starter
• Excellent communication and negotiation skills
• Strong commercial acumen – understanding of contractual, financial, risks factors
• Excellent IT skills, including a working knowledge of presentation software packages, preferably Microsoft Office, Word, Excel, and PowerPoint

Values:

• Integrity – Honest, open, ethical, and fair so our people trust us to adhere to our word
• Empathy – Understand and engage with team members when there are signs of stress or issues arising from workload
• Teamwork – Build strong teams that have a shared goal and rally around the mission and vision of the organisation
• Outstanding collaboration to deliver on key business objectives
• Leader of people with excellent managerial and motivational skills
• Expert at what you do with relevant industry experience and in-depth knowledge of the market
• Delivery of outstanding results in a safe, compliant and ethical way
• Problem solving – Continual improvement through innovation
• Ability to manage complexity at pace
• Strong relationship and stakeholder management skills
• Strong financial acumen

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of: Marketing Manager, Marketing Administrator, Marketing Consultant, Marketing Coordinator, Marketing Officer, Marketing Executive, Marketing Associate, Social Media Manager, Marketing Analyst, Communication Executive, Marketing Specialist, Digital Officer, Digital Marketing Executive, Social Media Officer, Digital Marketing Assistant will also be considered for this role.