Job Title: Marketing Executive
Location: South Darenth, Dartford
Salary: Competitive
Position: Permanent, Full Time
This position is responsible for supporting the Group Marketing Manager in all marketing activities and administration to execute the marketing plans in line with strategic corporate direction. This includes creating case studies, organising and attending trade event, creating marketing collateral and responding to customer requests for marketing support.
This person will be responsible for the planning and implementation of marketing activity for one or more product categories, working closely with other departments to ‘own’ and deliver product launches and communications.
This person will be working closely with the sales team, major distribution partners, industry associations, lobby groups, external agencies and journalists, as well as internal departments.
Key Responsibilities:
- Support the Marketing Manager in all areas of the marketing mix
- Research market intelligence and trends, industry reports and competitor behaviour
- Update and create marketing collateral including catalogues, brochures, videos and POS
- Provide and support the Digital Marketing Executive with web content
- Provide content and support with email communications
- Brief specific SEO work related to ‘owned’ products
- Provide content for social media channels
- Support external sales teams to ensure they have the tools available to uphold Brigade’s corporate identity
- Briefing and managing internal / external agency support as necessary
- Have a flexible approach to work across different projects at any one time
- Ability to plan and take initiative to organise and prioritise own workload
- To plan and implement marketing activity for one or more product categories
- Support the Product Management team in delivering product communications and launches
- Support subsidiaries in delivering regional marketing activity
- To work beyond business hours and attend UK, European and global trade shows as required
Job Duties:
- Assist the Marketing manager in fulfilling internal and external customer requests
- Help to organise and attend exhibitions across the UK, Europe and ROW
- Visit customers to create testimonials, case studies and articles for publication in trade magazines, digital communications and websites
- Manage press cuttings and distribute PR coverage and articles of interest to relevant stakeholders within the business
- Database management – record leads from exhibitions
- Proof read documents for external release
- Communicate new/updated products internally & externally
- Additional tasks to deliver Marketing Dept. objectives as necessary. Organise and prioritise own workload
Education, Experience and Skills:
Essential:
- A-level or equivalent standard of education; English grammar and good writing style needs to be particularly strong
- High level of numeracy and literacy
- Strong computer literacy including Excel, Word and PowerPoint
- At least 1-2 years previous marketing experience
- Must have proven writing skills
- Must have exceptional organisational skills
- Able to demonstrate strong co-ordination skills
- Attention to detail is critical
- Natural creative ability
- Able to multi-task effectively
- Self-motivated and takes full responsibility for the quality of own work
- Resourceful in providing creative support
- Practical aptitude with methodical approach
- Able to work to tight deadlines
- A constant desire to improve on the status quo
- High level communication skills with the ability to communicate effectively with customers, management and colleagues
- Helpful and approachable
- Strong customer orientation
- Team player
- Innate time manager
- Ability to work flexibly beyond normal business hours when required
Desirable:
- Relevant degree
- CIM Professional Certificate preferred but not essential
- Experience within a B2B marketing environment ideal but not essential
To apply for this role please click APPLY to submit your CV and Cover Letter with your salary expectation, location and notice period.
Candidates with the experience or relevant job titles of; Marketing Assistant, Marketing Administrator, Marketing Consultant, Marketing Coordinator, Marketing Officer, Marketing Executive, Marketing Associate, Social Media Executive, Marketing Analyst, Communication Executive, Marketing Specialist, Digital Marketing Officer, Digital Marketing Executive, Social Media Officer, Comms Office, Online Marketing, Digital Marketing Assistant, Public Relations Executive will be considered for this role.
