Marketing Consultant

Job Title: Marketing Consultant

Location: Reading

Salary: Competitive

Job type: Permanent, Full time

Guardian has a single ambition, for every family to have protection that they truly believe in. We aim to achieve that by challenging the market and offering a ‘better’ way for Financial Advisers and their clients. In line with our brand promise Life. Made Better., we plan to make life better for everyone.

You’ll be joining us at a time of rapid growth, with lots of opportunities to increase your knowledge and further your career. You’ll be part of an innovative business, with a team of people dedicated to doing the right thing for our customers. A team where you can make a real difference and be part of a culture that encourages you to constantly challenge the norm and put our customers at the heart of every decision

What you’ll be doing:

This role will also be responsible for supporting the marketing department with planning, campaigns, events and a wide range of activities to drive awareness and interest in the brand and boost sales from the Financial Adviser community.

This role requires a candidate who is keen to work under pressure, they must be flexible and adaptable to change. The role will be extremely varied, from managing literature requests from our sales team, to helping manage internal and external events and supporting the development of all marketing collateral and campaigns.

This role requires someone who is a keen planner and strives for delivering content within set deadlines.

Key Responsibilities:

• Maintain and update marketing delivery plan, supporting the marketing team deliver content to deadlines
• Event logistics support for Strategic Partner and industry events
• Draft regular internal communications approach, including managing company intranet content
• Own regular marketing updates to field and telephone sales team
• Support our operations team with on brand customer servicing communications
• Take ownership of adhoc marketing requests from all areas of the business. Being agile to the changing and demanding needs of a start-up business
• Support of day-to-day tasks of the Marketing Department, including but not limited to, creating/proof reading content, social media posts, blog articles, emails, brochures, press releases, updating both online and offline marketing literature, liaising with Regional Account Managers to help coordinate regional marketing events and seminars

Key Accountabilities:

People

• Work with and support the Head of Marketing and wider marketing team on a daily basis
• Manage relationships with internal and external stakeholders
• Work with Marketing Agency to ensure all communications meet with our strategy and company objectives
• Work with stakeholders across the organisation to deliver on brand and approved content to meet their requirements

Brand and Marketing

• The Guardian Brand – making sure all communications are approved and follow brand and language guidelines
• Briefing and creating marketing collateral for sales team and advisers
• Exploit opportunities to raise brand awareness and communicate proposition USPs

Sales

• Work with sales team to identify new marketing opportunities
• Creating and ongoing maintenance of sales support materials
• Sharing regular marketing updates with our field and telephone sales team

Planning

• Manage marketing delivery plan
• Plan ongoing updates of all online and offline marketing collateral
• Produce MI reports to show success and learns from marketing activities
• Feed into general marketing campaign plans

Continual improvement

• Keeping up to date with the protection market and our competitor product changes and campaigns
• Always looking for new opportunities, so that we can create a learning organisation, in line with agreed process

About you:

Ideally, you’ll have the following experience in:

• Business to business marketing
• Marketing planning
• Understanding of the financial services market

To support this experience, you’ll have the following special skills:

• Understanding of social media
• Ability to generate new ideas and execute them from start to end
• Excellent written and verbal communication skills
• Excellent interpersonal skills with the ability, desire and confidence to, network with, negotiate and influence stakeholders at all levels
• Demonstrable ability to multi-task and adhere to deadlines
• Excellent attention to detail
• Good organisation and planning skills
• Self-motivation and enthusiasm
• Competent using Microsoft Powerpoint and Excel

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of; Marketing Executive, Marketing Associate, Marketing Officer, Social Media Executive, Marketing Analyst, Marketing Specialist, Digital Marketing Executive, Social Media Officer, Comms Officer, Marketing Manager, may also be considered for this role.