Job Title: Marketing & Brand Manager
Location: Walsall / Hybrid
Salary: £34,373 – £39,571 per annum
Job Type: Full Time / Permanent
Closing date for applications: 26th June 2022
Interviews scheduled for week commencing 4th July 2022
Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach. Tens of millions of pounds have been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council. We will build on our proud industrial heritage and build a borough fit for the future.
If you’re an ambitious marketer with a passion for shaping the plan, a track record of delivering compelling campaigns and a desire to do things differently, we’d like to hear from you. We’re looking for someone who can bring a wealth of campaign experience and commerciality from across any industry sector.
The Candidate:
We’re looking for an aspirational marketing or brand manager with experience of using a broad range of marketing techniques to create and evaluate campaigns.
This role requires a creative thinker who is comfortable with using insight to contribute to the wider marketing plans and to ensure they are delivered brilliantly.
The successful candidate will report into the Head of Marketing and Brand and will have proven leadership experience with an ability to inspire and develop our marketing approach.
Key Responsibilities include:
- Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
- Development and delivery of transformational marketing campaigns in line with our Council Plan
- Communicate the marketing plan to key stakeholders and colleagues both internally and externally demonstrating creativity and innovation
- Develop income generation strategies through the promotion of events, products and services
- Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
- The robust evaluation of all marketing activity and utilising learnings to shape future activity
- Development of brand guidelines and ensuring the brand identity is used at all touchpoints
- Support the wider Communications and Marketing team goals and help raise the profile of marketing within the organisation
We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.
We advertise vacancies because we want the best talent available. If that’s you, we’re waiting for your application.
If you’re interested in the role and would like to put yourself forward, please hit APPLY.
Candidates with the experience or relevant job titles of; Brand Management, Marketing Executive, Marketing Manager, Senior Marketing Executive, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy Manager, Group Marketing Coordinator, Senior Marketing Associate, Marketing Lead, Marketing Specialist, Communications Associate Director, Marketing Associate Director, Marketing and Communications, Head of Communications, Head of Marketing Communications, may also be considered for this role.
