Job Title: Marketing Automation Executive / Specialist
Location: Remote or Office Based (Benton, Newcastle upon Tyne)
Salary: £25,000 – £28,000 per annum, depending on experience
Position: Full Time, Permanent (9:00 – 5:30, Monday – Friday)
This is an exciting opportunity to join an award-winning B2B technology provider. They enable digital transformation by providing technology that paves the way for organisations to automate processes, grow revenue, and engage their audience.
Their solutions include:
- Software: Digital Signage, Visitor & Personnel Management, Interactive Exhibition, Survey & Feedback
- Hardware: Video Walls, Floorstanding Displays, Touch Kiosks, Advertising & Touch Displays, Self-Service Kiosks, Tablet Mounts
They serve a range of sectors internationally including corporate, heritage, education, healthcare, public sector and retail.
What are they looking for?
They currently have an excellent career opportunity for a Marketing Automation Executive/Specialist to join during an exciting period of growth.
You will lead the data management and marketing automation initiatives, developing campaigns and segmentation models with the ultimate goals of demand generation, pipeline building and growing customer lifetime value.
This position is within an innovative and dynamic environment and as such the perfect candidate is a self-starter who is committed to hitting company goals. Working within a small team, this is a fantastic opportunity to develop your career path and become a driving force in the success of the business.
Key Responsibilities:
- Lead the data management across the business – segmentation, reporting, hygiene, lead scoring and data compliance
- Ensure all platforms within the business communicate with each other and manage third party connectors to remove discrepancies and duplication in data and marketing activities
- Read integration documentation of systems, modelling their data and designing the optimum data flow between systems
- Design and optimise email marketing campaigns for lead generation, nurture and customer retention
- Evaluate data to develop segmentation models and tailored campaigns
- Design user-centric automated campaigns to nurture prospects through the customer journey and optimise conversion rates
- Manage A/B testing on automated campaigns to maximise results and ROI
- Monitor and measure campaign activity through the funnel using analytics
- Manage unsubscribes and ensure compliance with data regulations, such as GDPR
- Analyse and report on campaigns, leads and conversion rates, providing insights and recommendations
- Monitor data sets consistently to flag bad data, and create processes for colleagues to follow to keep their data clean
- Liaise with sales and customer success teams to build a full sales funnel and maximise customer lifetime value
- Develop process documentation and deliver training for colleagues across the business to ensure best practice is followed
The Candidate:
Essential
- A-levels or Higher Education Degree/Diploma
- Experience in marketing and demand generation
- Understanding of email marketing techniques and best practices
- Proven experience with automation tools and CRM systems
- Knowledge of data analytics
- Experience integrating systems with each other via webhooks and tools such as Zapier to ensure data sync
Desirable
- Experience in B2B marketing
- Knowledge of HTML and CSS
Personal attributes:
- Enthusiastic and committed team player
- Ambitious and innovative
- Problem-solving attitude
- Data-driven
What they are offering:
- 30 days paid annual leave plus public holidays
- Pension scheme
- Quarterly social events
- Annual bonus scheme
Please click the APPLY button to send your CV and covering letter for this role.
Candidates with previous experience and job titles of; Marketing Executive, Senior Marketing Administrator, CRM Data Specialist, Marketing Associate, Marketing Officer, Marketing Analyst, B2B Marketing, Email Marketing Specialist, Communications Executive, Marketing Specialist, Digital Marketing Executive, Comms Officer, Marketing Co-ordinator, B2C Marketing, Marketing Communications Officer will also be considered.
