Job Title: Head of Marketing
Location: London
Salary: £40,000 – £55,000 per annum based on experience
Job Type: Full Time, Permanent
TechSkills is a not-for-profit organisation that brings employers and educators together to offer professional accreditation of educational programmes that equip students and learners for work in a changing world.
In October 2020, the organisation became a wholly owned subsidiary of techUK, the tech trade association. This new alliance creates opportunities to build on the complementary strengths and market position of these two organisations with a particular relevance in today’s market to support digital skills development and improve employment pathways.
TechSkills partners with universities and educational institutions to signpost officially accredited digital courses that get students ready for the workplace, achieving outstanding outcomes in terms of employment, academic achievement and increasing diversity.
The role
TechSkills is on a mission to fuel UK tech jobs with the best possible talent. We have undertaken a full rebrand to strengthen and align our brand identity with our refreshed approach. As we transform ourselves, we are looking for a passionate marketing specialist to help us succeed in highlighting the opportunities the digital tech sector offers, developing and promoting partnerships that support our purpose, vision and mission.
The successful candidate will lead the rollout of the new brand and develop a marketing and communications strategy that will propel our business into an era of accelerated growth and opportunity. They will work closely with the Managing Director and the Marketing Director at techUK to design and implement a strategy that will have maximum impact, taking full advantage of the resources available across the parent company, techUK, working closely with the TechSkills team to engage and build on our existing community of employers, education providers and learners.
You will play a strategic role in developing the long-term effectiveness of our business, ensuring we leverage our brand to attract new partners, promote the sector and develop new offerings that increase the impact and effectiveness of our work.
Key Duties:
- Create and drive an ambitious multi-channel marketing strategy (digital, social, online, website, events) for the new brand and its products, ensuring business goals are supported
- Ensure all marketing content is of the highest standards, reflects the company’s key messages and is amplified across all appropriate platforms
- Build the new brand’s reputation, acting as a brand guardian, working with external providers to develop guidelines and create assets needed to support our objectives
- Develop content for and manage newsletters communications and social media channels to amplify the key messages of the organisation
- Work with the techUK Comms Manager to design and ensure delivery of external communications campaigns to build brand awareness and respond to media requests
- Work with techUK Marketing and Digital Transformation teams to support the smooth alignment of working processes across the organisations
- Ensure marketing data is accurately recorded and reported. This includes monthly reporting on marketing performance and recommendations to the internal team and further reporting to the Board
Key Competencies:
- Able to understand and act on data-driven measurement
- Copywriting and editing skills for multiple audiences and platforms
Person Specification:
Essential Knowledge and Experience
- An experienced strategic marketing communications specialist with a passion for technology and digital skills in the workforce
- A self-starter with a proven track record in delivering strategy-led, impactful campaigns using multiple channels (direct marketing, media relations, digital content, events management) that support business growth
- A strong storyteller with demonstrable success in building brand impact across a range of B2B and B2C audiences, preferably including large enterprise businesses and academia
- A proactive decision-maker able to effectively analyse marketing data and create and deliver plans based on insights to support the organisational goals
Desired Knowledge and Experience
- Experience working in the tech sector, training or academic environments
- Previous work in the accreditation and training landscape in digital skills and an understanding of trade associations/membership bodies
- Experience using Microsoft Dynamics, ClickDimensions, ReadyMembership CMS, MailChimp and/or Word Press
The successful candidate must have permission to work in the UK prior to commencement of employment. Due to the volume of applications we receive, if you have not heard from us within 3 weeks of applying, please deem your application as unsuccessful on this occasion.
Please send in your application and salary expectations for this role.
Candidates with experience of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist may also be considered for this role.
