Job Title: Head of Marketing & Brand
Location: Walsall
Salary: £64,549 – £77,599 per annum
Job Type: Full-time, Permanent
Closing Date: Sunday 6th March 2022
Tens of millions of pounds have been secured to transform Walsall and we need a Head of Marketing & Brand to showcase our people, our place and our Council.
Working together with our private and public sector partners we have big ambitions to build on our proud industrial heritage and build a borough fit for the future.
Reporting to the Director of Communications Marketing & Brand this is a newly created post, leading a new team. This is a rare chance to build and shape our approach to marketing.
Key Responsibilities:
- Providing a leadership role in developing Walsall Council’s marketing and brand strategy and to raise the profile of the borough
- Engaging with partners to develop a joined up approach to raising the profile of the borough regionally and nationally.
- Ensuring the Council has a clear set of brand guidelines and processes in place to ensure a consistent brand identity.
- Leading the development and delivery of marketing and advertising campaigns
- Ensuring that campaigns are evaluated in a meaningful way
- Promoting creative thinking, thought leadership and influence across the Council to enable the whole Council to be more creative and innovative in the way that it works
- Driving income generation strategies through the promotion of events, products and services.
- Deputising for the Director Communications Marketing & Brand when required to do so.
About you:
We’re looking for an experienced marketeer with proven knowledge of delivering successful marketing and advertising campaigns. We need a leader who inspires and motivates others. A creative force who keeps across the latest marketing innovations. We need a Head of Marketing & Brand who is excellent at building relationship and who works collaboratively.
Benefits:
Walsall is a great place to work, with much to offer and extensive regeneration, including a recently rebuilt hospital and college, development of the Walsall Waterfront offering new residential accommodation, hotels and leisure facilities and is seeing ongoing investment in its town centre and retail provision.
- A generous annual leave entitlement offering a minimum 28 days leave per year (for this post) plus 9 concessionary days and in addition to a flexible working scheme that allows up to a further 12 days leave per year.
- Access to an award winning pension scheme.
- Recent development of the working environment which has created a modern professional space in which to work with improved technology that allows agile working. Note – For this role we foresee the requirement for hybrid working.
- Promotion of training and development opportunities to all our employees to help them progress and gain new skills.
- A genuine commitment to equality of opportunity for our staff and customers – we aim to employ a representative workforce that reflects the communities we serve.
Please click on the APPLY button to complete your application at the Company’s careers page.
This post is covered by the Government’s Code of Practice on the English Language Fluency Duty for public sector workers. The post holder will be required to communicate verbally with customers and provide advice and/or information in accurate spoken English.
Candidates with the relevant experience or job titles of Marketing Manager, Senior Marketing Executive, Head of Branding, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy Manager, Group Marketing Coordinator, Senior Marketing Associate, Marketing Lead, Marketing Specialist may also be considered for this role.
