Job Title: Head of Marketing
Location: Remote
Salary: Up to £70,000 per annum depending on experience
Job Type: Permanent, Full Time.
YouFibre is on a mission to provide the best broadband experience possible, by delivering faster broadband for affordable prices whilst providing the best in-class customer service. We are a small team of excellent individuals working together to disrupt the marketplace by turning YouFibre into one of the UK’s top 10 Internet Service Providers.
About the role:
The ideal candidate will bring a big personality to the team and translate that to our brand through cheeky, bolshie, and sometimes provocative marketing. We’re not afraid to say we’re the best around and to challenge consumers to think again when they are choosing their broadband provider. The main purpose of this role is to increase brand awareness and increase lead generation in the towns and cities we serve across the UK. If you’ve got big ideas that match our aspirations this job might just be the one for you.
Key duties:
- Crafting strategies across all Digital, Advertising, Communications and Creative channels
- Work closely with other senior managers, supporting each department with a best-in-class marketing
- Building a deep understanding of the audience and community, creating key insights, and using the lessons to generate clear actions to drive growth and engagement
- Using a data-centric approach to marketing, identifying opportunities to increase engagement, reach new market segments and expand market share
- Creating the cross-channel go-to-market strategy focused on driving brand awareness, lead generation and organic orders
- Managing and coaching a small team, driving a culture of innovation and delivery, setting up current and long-term team objectives and reporting on these
- Defining and managing marketing budgets, optimising CAC performance
- Creating, curating, and leveraging new and existing content to position the brand as the best option in the industry
- Owning and managing the website, content, newsletters, affiliate comparison sites, social media and other marketing channels
- Implement marketing automation to streamline marketing tasks and workflows
About you:
- The ability to build a marketing function from scratch and manage a small high performing team
- Strong stakeholder management and negotiation skills, a commercial mindset, and an ability to work cross-functionally
- An interest in, and knowledge about technology, and start-ups
- Experience in building communities, driving business growth and commercial revenue streams through innovative, content-lead marketing approaches
- Worked at a senior strategic level, whilst being able to roll up your sleeves and be hands on
- Experience developing personas and customer journeys
- Worked with automated sales and marketing platforms
- A creative flair coupled with a passion data-driven, scientific approach to marketing
- Excellent verbal and written communication skills
- You have experience managing projects and multiple work streams
- A start-up mentality – a relationship builder, flexible, dedicated, and hardworking
Benefits:
- Up to £70k depending on experience
- Equity – yes, a real part of the company!
- 22 days holiday plus bank holidays
- Enrolment in to pension scheme
- Continuous development and long-term career prospects
Please click the APPLY button and to submit your CV and Cover Letter.
Candidates with the relevant experience or job titles of; Marketing Director, Marketing Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy Manager, Group Marketing Coordinator, Senior Marketing Associate, Marketing Lead, Marketing Specialist will also be considered for this role.
