Growth Marketing Manager / Senior Marketing Coordinator

Job Title: Growth Marketing Manager

Location: Uttoxeter

Salary: £30,000 to £40,000 p/a plus share options, dependant on experience

Hours: Full Time, Permanent

This Company is shaking up the way attractions use technology – powering incredible guest experiences for some of the best-known brands in the industry, including Alton Towers, Paultons Park and LEGOLAND.

They’re looking for an entrepreneurial Growth Marketing Manager to join them as their first full-time marketing hire. You’ll be joining the team at a very exciting time and will have the opportunity to drive business growth through marketing activities.

The Role:

• You will own both the creation and execution of the marketing strategy
• You will report to and work closely with the CEO to develop objectives and key results, putting in place initiatives to meet those objectives
• You will understand the tools needed to drive growth within an early stage B2B SaaS company and be able to constantly test and learn to improve the performance of campaigns

Your Responsibilities:

Strategy

• Creating, planning and executing the overall strategy for customer acquisition
• Owning and refining the customer value proposition
• Developing, maintaining and internally communicating buyer personas

Lead Generation

• Creating, publishing and promoting engaging and educational blog posts to establish the brand as a thought leader. You will have access to freelance copywriters
• Designing, testing and optimising email campaigns using marketing automation software
• Developing a social media strategy to increase brand awareness and engagement
• Experimenting with webinars and events, both live and pre-recorded
• Managing all paid media activity and budget allocation across paid search, SEO, paid social and other channels
• Exploring and testing new channels (e.g. trade shows, podcasts, videos)

Reporting

• Creating reports and dashboards that provide us with the insights we need to make smart decisions
• Analysing all aspects of the funnel and identifying areas for improvement

General

• Working closely with the sales team and designers to deliver sales collateral including presentation decks and other material
• Automating digital efforts where possible, to spend more time on ‘smart’ activities

About You

• You’re data-driven: There’s only one way you know if you’re doing a good job, and that’s from the metrics. To move the needle forward you look to run experiments. You know how to ask the right questions, run the right tests, and get to actionable conclusions. You’re comfortable both defining KPIs and being accountable for them
• You have impressive digital marketing experience: You have proven experience in all aspects of digital marketing. You have managed a budget to drive campaigns and you have a track record of successful and sustainable customer acquisition
• You’re a self-starter: You’re used to working in an independent, hands-on and pragmatic manner. You will get on with ‘doing’ and pull in whoever is needed to make decisions so nothing slows you down
• You know what makes great content marketing: With the ability to execute on these plans and measure the impact
• You’re technically skilled: Whether it’s setting up complicated email workflows, generating reports from data spread across multiple sources or implementing sophisticated automation – you enjoy leveraging technology and you have the skillset to do it

The Package

• The opportunity to grow with the company and be part of a highly talented team where all voices are valued
• The tools and resources you need to do your best work and become the best you can be
• A culture of autonomy, trust and leadership at all levels
• The ability to work on-site, partially remote or fully remote
• Flexible working hours
• £30k – £40k, plus share options, depending on experience

To apply for this role please click the APPLY button to send your CV and cover letter in for this job.

Candidates with the relevant experience or job titles of; Direct Marketing Manager, Senior Marketing Executive, Marketing Campaign Manager, B2B Marketing, Senior Marketing Analyst, Marketing Director, Senior Marketing Coordinator, Exhibition Coordinator, Marketing Strategy Manager, Business Development, Group Marketing Coordinator, Head of Marketing will be considered for this role.