Job Title: Email Marketing Manager
Location: Harrogate
Salary: Competitive Salary DOE
Job type: Permanent, Full time
Who we are & what we do:
Techbuyer is a leading provider of refurbished server, storage and networking equipment. We’re one of the fastest growing firms in our sector and have 16 years of success behind us, revenues over £56 million, and locations in the US, Australia, New Zealand, France, Germany, Canada, with our head office here in Harrogate. We now employ over 250 people worldwide and we’re committed to providing you with a lively, industrious and knowledgeable environment in which you can progress and succeed!
Our company has a positive and supportive culture and strives to develop staff and promote from within. A lot of our staff have been with the business for several years or longer and we offer a fast paced, professional, exciting place to work.
We are currently hiring an Email Marketing Manager to join our existing team in Harrogate.
The successful applicant will be responsible for the development of an effective email marketing strategy, implementation and delivery. You must have a proven background as an email marketing specialist, ideally in a B2B environment. You will be the go-to specialist for all email marketing activity from strategy, sign off and best practice through to reporting on all types of email communications including ROI on a monthly and campaign basis. You will deliver relevant and highly targeted emails to varied global audiences and manage marketing automation through the use of triggered communications. Through a test and learn approach you will drive performance and make recommendations to improve engagement, customer experience and ultimately ROI.
Responsibilities:
- Managing the delivery of a variety of successful email marketing campaigns
- Writing clear, creative and engaging copy for email campaigns
- Using email automation, split testing, segmentation, personalisation and dynamic content to maximise email performance
- Measure and report performance of marketing campaigns against key matrix such as delivery rate, CTR, open rates and ROI
- Review messages for brand accuracy and customer experience
- Working with the marketing team to ensure brand consistency across all campaigns
- Thoroughly proofreading and testing emails before sending
- Ensuring emails follow industry policies and best practices such as GDPR
- Monitoring trends within the IT industry and email marketing to ensure emails are industry leading
- Preparing, cleansing and segmenting data for campaigns
Required Skills & Personal Qualities:
- Attention to detail
- Creative and enthusiastic
- Reliability
- Hard working
- Confident, professional manner
- Suited to working in a fast-paced team environment
- Comfortable handling and working with multiple data sets
Desirable Skills:
- Experience using HTML in emails marketing
- Knowledge and experience of B2B marketing, international marketing and/or marketing in the IT/ tech industry
- Experience with HubSpot
- Experience with NetSuite
Benefits:
- Competitive Salary
- Private Healthcare
- Private Dental
- Pension
- Flexible Working
- Complimentary Flu Vac and Eye Tests
- Cycle to Work Scheme
- Tech Scheme
- Life and Critical Illness Insurance
- Regular Social Events
- Structured Induction Programme
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with the relevant experience or job titles of Email Marketing Executive, Email Marketing Associate, Email Marketing Assistant, Account Manager, Senior Account Manager, SEO Executive, Senior SEO Executive, SEO Specialist, SEO Manager, PPC Specialist, PPC Manager, PPC Executive, Senior PPC Executive, Marketing Executive, Marketing Manager, Search Engine Optimisation Specialist, Pay Per Click Specialist, Google Analytics, Business Development Executive, Business Development Manager, Key Account Manager, New Business Manager, New Business Executive, Business Development, B2B, BDM and Lead Development Executive may also be considered for this role.
