Job Title: Digital Sales
Location: Glasgow
Salary: £19,000 – £21,000 per annum
Job Type: Full Time, Permanent
The company expanded dramatically and today is one of one of the world’s leading manufacturers of specialist anchoring and fixing systems, used in construction, industrial and retail markets, with distribution on every continent and close to 100 years of industry experience.
Purpose of the Role:
Work with the Marketing Coordinator to deliver annual communications and social media calendars, promoting all areas across the organisation.
Main Responsibilities:
- Manage supporter email data and consent processes to ensure smooth email marketing administration in line with GDPR
- Helping to optimize our PPC campaigns
- Link building and link cleansing (as part of a wider SEO strategy)
- Carry out keyword research and use best-practice SEO techniques in order to spot areas of interest on various topics for online content writing and to improve SEO ranking for our websites
- Write engaging and unique content that is in line with the business’ requirements and SEO best-practice
- Assisting the develop of the UK website to ensure it becomes an effective tool for enquiry generation
- Creating content for the web
- Supporting and developing Company’s social media channels with an ongoing awareness of current social media trends
- Day to day management of the Home’s sponsored social media content, monitoring performance and adjusting paid content accordingly
- Distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Regular Website audits
- Work across all departments to ensure information is accurate and on brand, with consideration for SEO.
- Assist the Marketing Co-ordinator with the creation of a quarterly supporter newsletter
- Research and utilise third party websites and social media to promote the Company’s events and services to maximise digital reach
- General support and task assistance
Key Requirements:
- Good understanding of the digital marketing landscape and ability to keep knowledge up-to-date
- Strong knowledge of Facebook, Instagram and Twitter, with a creative approach to maximising engagement through these channels
- 1-2 years’ experience in a digital marketing sales role however, we would also consider graduates with relevant work experience
- Digital marketing experience and knowledge of SEO and the business opportunities within social media
- Google Adwords & Analytics experience
- Good understanding of the entire web development cycle and web technologies
- Experience of web development tools and content management systems
- Strong computer literacy, including: Microsoft Office (word & excel) & Adobe packages (Photoshop, Illustrator & InDesign) & basic HTML
- Customer service experience
- An interest in all areas in Marketing, Sales, Social Media and ideas/opportunities it presents in business
- Excellent written communication skills, accuracy and demonstrate a high level of attention to detail
- Work effectively under pressure and able to meet deadlines
Benefits:
- Opportunity to work for a globally present manufacturer of fixing solutions and tools
- Stability of employment and secure career prospects
- 25 days annual leave
- Friendly and ambitious working environment
- Training and development opportunities
- Company Pension
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with experience of: Digital Sales and Marketing Agent, Digital Marketing Specialist, Marketing Executive, Marketing Administrator, Marketing Assistant, Social Media Executive, Marketing Analyst, Marketing Campaign Officer, Communications Executive and Web Content Creator may also be considered for this role.
