Job Title: Digital Marketing Officer
Location: Shefford, with hybrid working opportunities
Salary: up to £25,000 per annum, depending on experience
Job Type: Full Time, Permanent
About the role:
You will work with the marketing team to promote companies within RARUK Holdings Group (R.A. Rodriguez Ltd, RARUK Automation, RARUK Golf Management), the brands they represent and services they offer through social media channels and websites. Your main duties and responsibilities include:
- Implementing digital marketing strategies including: social media advertising, email marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
- Monitoring marketing campaign budgets and reporting this to the Marketing Manager
- Using web analytics software to measure key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment and make recommendations for improvement
- Preparing reports on the performance of digital marketing campaigns
- Conduct regular keyword researches and work with the Marketing Manager to update web pages accordingly including back-end optimisation
- Assist with paid media, including Google Ads, LinkedIn campaigns
- Working with the Marketing Manager to develop and integrate digital content marketing strategies
- Keep up to date with current digital trends
About You:
In order to be successful you will need to have various prerequisite skills and qualifications that include:
Qualifications
- Educated to degree level or recognised higher level qualification in marketing desirable but not essential
- 5 GCSEs including English and Maths is essential
Experience:
- Previous experience in a digital marketing role would be preferable
- Excellent understanding of digital marketing concepts and best practices
- Knowledge and some experience of SEO and keyword optimisation
- Knowledge and some experience of tracking and monitoring analytics using a range of tools
- Experience of using professional image editing and design software desirable
- Knowledge of HTML, CSS and JavaScript
- Excellent written and oral communication skills
- Knowledge of the latest digital marketing trends and technologies
Attributes:
- Collaborative team worker with good interpersonal skills
- Ability to work on own initiative and to deadlines
- Attention to detail
- Enthusiastic, energetic and upbeat
- Good level of common sense and professional work ethic
- Creative and willing to ‘have a go’ at new things
Why join us?
- Hybrid working opportunities
- Bonus scheme
- Company Pension Scheme
- Private Healthcare
- Death in service
To apply for this role please select the APPLY button to send your CV and covering letter.
Candidates with the experience or relevant job title of; Digital Marketing Executive, Marketing Assistant, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Coordinator, B2B Marketing may also be considered for this role.
