Job Title: Digital Marketing Executive
Location: Solihull
Salary: Competitive
Job Type: Permanent, Full Time (40 hours, Mon – Fri, 08:30 hrs – 17:30 hrs)
The role: To have key responsibilities within the marketing team for the planning and implementation of the sales-i marketing communications strategy, with the ultimate aims of generating leads and nurturing customers.
- Marketing activity across all global markets
- All forms of marketing and communications to internal and external audiences
Key Results areas:
- To champion the sales-i brand
- Increase the number of MQLs and SQLs
- Increase the number of demonstrations driven by marketing
- Support the retention of current customers
- To positively influence agreed internal KPIs
- To support fellow members of the team
Key Responsibilities and Accountabilities:
- Champion the sales-i brand on all communication and support the retention of existing customers.
- Grow the marketing funnel and nurture inbound Leads, MQLs, SQLs and Opportunities.
- Be the go-to person for HubSpot, managing workflows, lists, segmentation, email, and landing page templates.
- Be the first point of contact for all digital elements of Marketing output.
- Direct the ongoing maintenance and development of the company website and continually monitor and improve its performance.
- Liaise with external partners to monitor and report on PPC and SEO workstreams
- To manage and deliver consistent use of sales-i brand and on all communication materials
- Involvement in the wider range of outputs of the team
- Co-ordinate and create digital elements of the following:
- Internal newsletters
- External newsletters
- Email campaigns
- Blogs
- Training materials
- Surveys
- Landing pages
- Support marketing team and all departments within the company and all levels of staff from apprentice to C-level executives
- External agencies, suppliers and partners (tech, buying groups and associations)
The Candidate:
- Must have demonstrable marketing environment experience
- Professional marketing qualification preferable, but not essential
- Extensive knowledge of marketing automation and HubSpot software
- Advanced knowledge of HTML5/CSS
- Knowledge and Adobe Creative Suite (InDesign, Illustrator and Photoshop)
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Excellent verbal and written communication skills
- Excellent project management skills, scheduling, organizing, briefing, prioritizing workflows and time management
- Passionate about marketing and communications
- Works autonomously, self-starter, who hits personal targets
- Confident, self-motivated and success driven
- Collaborative and works effectively as part of a team whilst encouraging and fostering teamwork.
Please note:
Please click the APPLY button and to submit your CV and Cover Letter.
Candidates with experience or relevant job titles of; Digital Marketing Specialist, Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Senior Marketing Executive, Digital Marketing Officer, SEO may also be considered for this role
