Job Title: Digital Fundraiser
Location: Fareham – Hybrid role
Salary: £27,588.69 per annum
Job type: Full time
37 hours per week. Based at Head Office in Whiteley with the option to adopt hybrid working practices.
Are you a digital guru with creative flair and some experience of working as a digital fundraiser?
We are looking to recruit a new Digital Fundraiser to work with us at the Fishermen’s Mission. A national charity, we are a small but perfectly formed Business Development Team looking for the right person to take the next step with us in our social media development and digital giving strategy.
Join our team and put your creative talents, natural empathy and passion to make a difference to work! We are a charity that is caring, committed to our work and welcoming. This could be just the job you have been looking for! Why not apply now.
The Role
To work with colleagues in the Business Development Team, as well as with the wider staff to drive forward income generation, reach new audiences and engage with a wider supporter basis via the use of digital channels and income platforms.
To maintain and optimise the fundraising and marketing elements of the website, working closely with the Digital Manager to ensure that the service element of the work of the Fishermen’s Mission is accurately and appropriately represented and enhance the digital reach of the charity.
To plan and deliver a simple yet effective Digital Fundraising and Marketing strategy which will achieve agreed targets including income, donor acquisition and event participation.
Key Responsibilities:
Digital Acquisition
- Working closely with the Business Development team, to develop a plan for promoting key fundraising campaigns, products, across paid and owned digital media
- Manage the day to day running of Google AdWords account.
- Research and implement innovative and appropriate ways to engage new supporters using digital tools.
- Create impactful digital fundraising assets including photos, videos, infographics
- Write and edit compelling content targeting different audiences across all digital & social media channels.
- Develop and implement at least one major national digital participation event and one significant profile-raising campaign per year.
- Pass on best practice and learning to the wider organisation, offering occasional support.
- Achieve the income target for role.
- Keep on top of digital fundraising innovations and consider how these might benefit the charity
- Deliver paid advertising on Facebook, Instagram working closely with the business development team supporting campaign delivery
Website:
- Maximise relevant, high-quality traffic to the digital fundraising appeals using a range of techniques
- Maintain the online donation pages to support fundraising activities
- Be an experienced user of the content management system able to trouble shoot and suggest improvements working with third party provider
Email Marketing:
- Develop and implement an email marketing campaign working closely with other team members
- Introduce methods of receiving publicity via email as well as other digital methods.
Reporting and Analysing:
- Manage tracking of digital fundraising activity to enable full analysis and reporting.
- Monitor and report on emerging technologies and new legislation and guidelines on digital fundraising and communication.
- Ensure online activity is measured, analysed and results shared using Google Analytics and other digital analysis tools and analyse data to inform decision making
- Always ensure that data protection laws are followed
- Ensure merchandising and giving online profile is PCI compliant
- Track and analyse digital metrics to measure success, evaluate and report on digital fundraising activity and ensure key learnings are used to increase future income.
To work at all times with compassion and empathy, within the Christian Ethos of the organisation.
For further information and the Job and People Specification please visit our website.
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with the relevant experience or job titles of; digital, Senior Events Fundraiser, Senior Fundraising Appeals Officer, Senior Fundraising Events Officer, Fundraising Officer, Fundraiser, Fundraising Project Officer, Charity Fundraising Officer, Fundraising Executive, Events Fundraising Manager, Corporate Fundraising Manager, Donor Giving Sales, Sales Executive may also be considered for this role.
