Job Title: CRO Account Manager
Location: Shrewsbury
Salary: Competitive + Benefits
Job Type: Full Time, Permanent
Hours: 37.5 hours per week; 09:00 – 17:30, Mon – Fri
This is an exciting opportunity to join a fast-growing team and help develop a world class CRO function at the Performance Marketing Agency of the Year!
Croud is a global, full-service, digital marketing partner with a rapidly growing in-house team of 200+ digital experts. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
We have recently been awarded Performance Marketing Agency of the Year in the Campaign’s 2020 Agency of the Year UK and EMEA Awards!
About the role:
Croud is looking for a dynamic and creative CRO Account Manager to join our growing team at an exciting point in time. This role is the opportunity to join a team right at the start of an exciting stage of growth where you will be able to take clear responsibility in helping us achieve our goal.
Able to demonstrate a solid understanding of Conversion Rate Optimisation (CRO), we’re looking for someone to take a leading role in the experimentation (A/B testing and Conversion Optimisation) strategy across a number of exciting client accounts. You will be expected to assist in the development, delivery and reporting of these accounts with the clear aim to increase their conversion rate(s), user journeys and overall user experience.
The aim – to assist in the delivery of a first class service to clients through offering expert advice and clear strategy to help clients achieve their experimentation and/or commercial goals.
Key duties:
The main focus of this role will be to aid in the delivery of clear optimisation strategies for clients across their digital touchpoints, which includes:
- Supporting the Head of CRO and CRO Account Director to plan and deliver CRO testing for named clients in line with quarterly targets
- Delivering qualitative and quantitative insights and use these to develop A/B testing hypotheses
- Assisting in the management of the end-to-end optimisation testing process, including prioritisation, requirements gathering, test implementation, measurement and next-step recommendations
- Delivering service with acute awareness of client commercial targets/levers
- Act as a key point of contact for clients, leading on strategy and helping our clients mature their testing programmes.
The role will also need to aid in the ongoing development, support, training and thought leadership of CRO at Croud through:
- Aiding in the development of a culture of testing and learning, knowledge sharing and best practice adoption at Croud
- Aiding in the CRO channel’s development through collaboration on Croud Network development, cross channel communications and internal training initiatives
- Aiding in the implementation and management of required tools and technologies to help successfully run client CRO programmes
About you:
- Strong experience across a range of CRO research and testing tools (Google Analytics, VWO, HotJar, Optimizely, Optimize, etc.)
- Knowledge of CRO best practice and conversions levers
- Ability to turn insight into actionable recommendations for your client(s)
- Positive, ambitious and a collaborative team player with a proactive work style
- Strategic thinker with a passion for problem-solving
- Effective time management skills – ability to prioritise and meet deadlines
- Commercial awareness with the ability to manage multiple streams of activity
- Strong attention to detail
It will be advantageous if you also have:
- Confidence with tracking solutions including Google Tag Manager
- Knowledge of HTML/CSS/JS
Benefits:
On completion of the three month probation period every employee is eligible for the following:
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair and screen
- Enhanced maternity and paternity package
- Share option scheme
- Life and income protection
- Medical cash plan
- Agile Working Policy
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Please click the APPLY button to send your CV & Cover Letter for this role.
The company is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Candidates with the experience or relevant job titles of; Conversion Rate Optimization, CRO Specialist, Digital Marketing Executive, Marketing Officer, Marketing Account Manager, Digital Marketing Officer, Web Design, Online Marketing Website Optimisation will also be considered for this role.
