Job Title: Brand Manager
Location: London
Salary: Competitive
Job type: Full time, permanent
Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies.
We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character.
What is the mission?
Be the internal and external champion and guardian for your brands, define and execute the plan to recruit and retain shoppers across channels.
Key Responsibilities:
Brand Stewardship & Strategy:
- Support development of brand repositioning and lead execution
- Review and define annual brand communications plans
- Lead brand advocacy and understanding across the organization
- Input into Portfolio Strategy and Innovation Pipeline via BULs
- Act as the voice of consumer in cross functional meetings
Brand Communications & Media Management:
- Design and implement annual marketing and campaign plan, aligned to brand, business and channel objectives, partnering with Digital Marketing Manager on Digital Activation
- Partner with Ecom leader to provide content, assortment and insights
- Ensure consistent brand experience across all channels
- Manage the brand budget effectively, measuring ROI and other KPIs
Innovation and Renovation:
- Input to innovation pipeline aligned with consumer needs and trends, lead concept exploration and development of initiatives
- Partner with BULs and sales to sell-in and execute new launches and drive relevant consumer activation
- Lead package design and claims to keep brand fresh and relevant
Consumer Insights & Analytics:
- Leverage data and insights to deepen consumer understanding and bring consumer into cross-functional decision-making
- Lead market research initiatives (with support from Head of Category)
- Measure, review and evaluate performance of brand activities, take insights and adapt plans to drive efficiency of ROI (plan, do, review)
- Develop / measure KPIs to assess short and long term brand health
About you:
Key Skills and Experience:
- 7-12 years’ experience within a similar role
Strategic Brand Development:
- Crafting long-term brand strategies.
- Understanding consumer behavior.
- Positioning the brand effectively in the market.
- Competitor analysis.
Market Analysis and Consumer Insights:
- Gathering and analyzing market research data.
- Understanding consumer needs and preferences.
- Staying abreast of industry trends.
Marketing Expertise:
- Deep understanding of marketing principles and strategies.
- Knowledge of consumer behavior, market research, and brand positioning.
Communication and Storytelling:
- Conveying brand messages effectively.
- Creating compelling narratives.
- Strong written and verbal communication.
Analytical Skills:
- Analyzing data to evaluate brand performance.
- Measuring ROI of marketing campaigns.
- Data-driven decision-making.
Project Management:
- Overseeing multiple marketing activities.
- Planning, executing, and monitoring projects.
- Budget management.
Digital and Social Media Savvy:
- Understanding digital marketing tools and platforms.
- Managing social media campaigns.
- Adapting to evolving digital trends.
Collaboration and Relationship Management:
- Working effectively with cross-functional teams.
- Building strong relationships with stakeholders.
Capabilities:
- ROI evaluation
- Budget management
- Market research and analytics
- Tracking KPIs
- Agency management
- Managing portfolio of brands
Behaviours:
- Collaborator / working x-function
- Results oriented, works at pace
- Challenges status quo
- Solution oriented, can-do
- Action oriented
- Strong communication
- Passion for Pets
Candidates with the relevant experience or job titles of, FMCG Brand Manager, B2B Marketing, Senior Marketing Executive, Marketing Officer, Marketing Analyst, B2C Marketing, Marketing Specialist, Marketing Co-ordinator, Marketing Manager, Brand Management also be considered for this role.
