B2B Marketing Executive/Marketing Coordinator/Digital Marketing

Job Title: B2B Marketing Executive

Location: Croydon

Salary: £30,000 plus fantastic benefits per annum

Job Type: Full time, Permanent

The company is a market-leading financial technology business who design, develop, and deliver end-to-end software solutions to mortgage advisers, lenders, and corporate networks/clubs. They are a company with over 100 colleagues that is proud of it’s an open, transparent family culture.

You will join your colleagues in the Croydon office, with the occasional need to travel in the UK. Onsite parking is available and you can expect a spacious office layout within an easy walking distance to central Croydon and rail services. This is the unique chance you have been looking for, an opportunity to work with an already well-established FinTech company and put your stamp on its campaigns.

Job Purpose:

This is a varied role suited to someone who enjoys working in a fast-paced environment that can demonstrate extraordinary attention to detail.

The role involves contributing to and developing integrated marketing campaigns to a variety of audiences including internal stakeholders, customers, and business partners.

The role will involve providing direct support to national sales teams and proactively administering all aspects of the marketing department’s activities including social media presence, event organisation, literature control, and championing the customer’s voice.

Key Responsibilities:

• Identify and implement short and long-term campaigns to support the marketing strategy across all revenue streams, including analysis of campaign successfulness and online presence
• Be a champion of the customer’s voice, taking the lead on customer engagement and satisfaction campaigns including the dissemination and presentation of surveys
• Perform periodic customer and competitor analysis to ensure campaigns are attuned to audience needs to strengthen engagement and the company’s share of voice
• Research and identify suitable events for the business to partake in, including awards and speaking opportunities to support marketing objectives
• Support the promotion and delivery of a varied calendar of internal and external events, including coordinating marketing collateral and logistics for internal team members across all events such as webinars, seminars and speaking opportunities
• Provide monthly campaign reports that include key performance metrics to monitor and optimise future activities
• Manage the acquisition, creation, signoff, and dissemination of case studies/testimonials including maintaining a record of approved materials and contacts for future reference
• Update and maintain the full portfolio of electronic, print, and digital marketing materials
• Provide marketing support as required for the company’s sales teams and key corporate relationships
• Carry out general marketing administration duties as required

The Candidate:

• A minimum of 3 years’ experience working within highly expectant business-to-business environments
• A marketing or business-related degree
• A self-starter attitude with strong organisational skills and high attention to detail
• Experience of planning social media and marketing campaigns
• The ability to communicate clearly and effectively
• Demonstrable experience of delivering marketing campaigns to engage multiple audiences
• Comfortable working with a variety of stakeholders both internally and externally
• Experience with campaign and/or web analytics tools such as Google analytics
• Ability to demonstrate a solid understanding of performance metrics such as customer lifetime value, cost per lead, and return on investment
• Knowledge and experience of working within financial services or a financial technology business is desirable
• A CIM qualification is desirable

Please click the APPLY button to send your CV and Cover Letter for this role.

Candidates with the experience or relevant job titles of; Marketing & Business Development Associate, Marketing Assistant, Digital Marketing, Marketing Executive, Marketing Administrator, Marketing Officer, Marketing Analyst, Marketing Specialist, Marketing Coordinator, Marketing Retention, Business Support, Marketing Associate, Social Media Executive, Marketing Business Development may also be considered for this role