Job Title: Ad Operations Executive
Location: Shrewsbury
Salary: Competitive
Job Type: Full Time, Permanent
Hours: 37.5 hours per week; 9:00am-5:30pm, Monday-Friday
Job Role:
- Ensuring the company’s clients, both existing and new, enjoy a measurement set up which fully meets their business requirements and above all, is accurate
- The aim of the role is to support clients and channel teams with all aspects of technical onboarding for new clients
- The role will also involve supporting existing clients, ensuring a consistent and ‘best practice’ approach to tracking is delivered by the company to all their clients
What you’ll be doing?
New clients
- Attend internal client sales handover meeting, to gain a full understanding of client expectations for the work/strategy they will work to deliver
- Work with the client to clarify key reporting metrics important to the measurement of success
- Liaise with the respective channel teams to map all tagging/tracking requirements (conversions, audience, custom variables, etc.), producing relevant documentation for these requirements
- Set up clients on any required technology, e.g. creating Advertisers within Google’s Search Ads 360, and ensuring set up and access meet with the specified requirements
- Aid in the delivery of the measurement onboarding process which currently includes, but is not limited to, the audit of Analytics platforms and Tag Management Solution containers. Production of reports on the suitability of the set up compared to the requirements and recommendations for any remedial work required
- Liaise at all times with the relevant client contact to ensure 100% clarity on what work is required during the onboarding/implementation process
- Review, or implement, and test client’s implementation of recommended changes to tracking set up, ensuring they meet the requirement
- Ensure the final set up is fully tested accurate and working correctly before final sign off
Existing clients
- Provide support for the existing channel teams, helping identify and troubleshoot any tracking or tagging issues they may be experiencing
- Working with the Head of Analytics, establish best practice working process ensuring that their clients enjoy a consistent and industry-leading approach to tracking & measurement set up
- Stay up-to-date with the latest industry news and updates regarding tracking, working with the Head of Analytics to:
- Agree their response to any changes
- Coordinate and deliver any work on client accounts required as a result
- Update working practices to reflect the changes and ensure they are reflected in the on-going working process
- Develop the capacity to deliver Ad Ops functions through the Network, including developing appropriate task templates and helping to recruit and train staffs as required
Required Knowledge, Skills & Experience:
- Competent in the use of Google Tag Manager (and/or other Tag Management Solutions)
- The ability to project manage, either through specific training or through gained experience
- Working knowledge of HTML, JavaScript, Flash, and ad-serving solutions is desirable but not compulsory
- Excellent numerical ability and attention to detail
- The ability to talk about, and translate complex technical issues to internal and external stakeholders
- Basic knowledge of Google Analytics preferable
- Passionate about operational processes and customer service
- Knowledge of MS Excel and/or Google Sheets
On top of that, you’ll be someone who
- Is resilient and confident in a high expectation, performance-based, fast-paced business
- Has a hunger to succeed and is self-motivated
- Is organised and brilliant at prioritisation and decision making
- Has the ability to absorb complex technical and commercial information
- Has the ability to work within a team and as an individual to deliver results
- Has strong analytical skills and is both analytical and creative in their problem solving
Company Benefits:
On completion of the three month probation period every employee is eligible for the following benefits:
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Free fruit, breakfast cereals and tea & coffee
- Season ticket loan
- Railcard
- Share options following six months of employment
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Please click the APPLY button to send your CV & Cover Letter for this role.
Candidates with the relevant experience or job titles of; Marketing Executive, Digital Marketing Advisor, Marketing Insights Executive, Digital Marketing Consultant, Marketing Analyst, Marketing Insights Specialist, Digital Marketing Manager, Marketing Analytics Specialist, Digital Marketing Administrator, Data Analyst, Business Intelligence Specialist, Marketing Assistant, Marketing Manager, Marketing Coordinator, Marketing Insights Analyst, Digital Marketing Analyst, Senior Marketing Executive, Digital Marketing Officer, SEO may also be considered for this role.
