Digital Marketing Officer

Job Title: Digital Marketing Officer

Location: Twickenham

Salary: £26,000 per annum

Job type: Full time (35 hours p/w)

Royal Star & Garter provides award-winning care for veterans and their partners who live with disability or dementia, in state-of-the-art Homes. The charity was founded in 1916 to care for the severely injured young men returning from the battlegrounds of the First World War. Today, we provide specialist nursing, dementia and therapeutic care, together with a varied and engaging programme of activities, which enable residents to remain independent and enjoy life.

Key Elements of the Role:

1. Lead digital marketing for all staff recruitment working closely with the People Team
2. Managing all organic social media channels and the annual calendar
3. Developing paid digital campaigns to support occupancy and fundraising activity
4. Day to day management of the website ensuring content is kept up to date

Digital marketing

• Working with the People Team to develop digital advertising campaigns for staff recruitment from initial brief to execution
• Developing ad-hoc landing pages and specific sections of the website to maximise staff recruitment journey
• Developing paid digital campaigns aimed at maximising occupancy and fundraising.
• Ensuring a consistent tone of voice, brand look, feel and messaging across all digital channels, internally and externally
• Building our e-database by creating compelling content for our e-newsletter
• Driving engagement through our social media channels, increasing reach
• Manage and improve the Charity’s Google Ads Account working with the Senior Digital Officer to create monthly content plans coordinated with social media plans, as part of our wider digital strategy
• Working with the Senior Digital Officer to plan, coordinate and execute in-house video and photo content
• Monitoring our relatives’ portal to create social media posts
• Managing the website on a daily basis to ensure all content is up to date

Process

• Working with the Senior Digital Officer to plan, coordinate and execute in-house video and photo content
• Weekly monitoring of the relatives’ portal to generate social media content
• Managing the website to ensure all content is up to date, providing provide monthly reports to highlight key areas of activity
• To track all recruitment campaign outcomes, reporting on activity, monthly analytics and digital KPIs
• To follow current approval process for all projects
• To ensure content adheres to policy and legal requirements such as GDPR and appropriate permissions, and that necessary checks happen before publishing
• To ensure any images used on our website are up to date, properly tagged and appropriate to the content of the page

Communication

• To establish excellent communication with colleagues in the People , Fundraising & Marketing Teams and throughout Royal Star & Garter
• To communicate results of campaigns and to share best practices with relevant teams
• To work effectively with the Senior Digital Officer, engaging in our management and appraisal systems

Other

• To be a brand ambassador ensuring consistency to a range of fundraising audiences
• To adhere to data protection legislation and to be conversant with relevant legislation and the guidelines
• To undertake other such duties as may be required and which are consistent with the nature of this role

Skills:

• Highly organised with excellent analytical skills
• Good copywriting and editorial skills
• Multimedia production skills desirable

Person specification Knowledge and experience:

• Previous digital marketing and communications experience
• Excellent written English and understanding of writing for digital, adaptable to different styles and tone of voice for different platforms and audiences
• Experience of publishing using a Content Management System (CMS), ideally WordPress.
• Experience of email marketing software e.g. Mailchimp
• Knowledge of email marketing and PPC latest trends
• Knowledge of presentation tools
• Knowledge of maintaining a digital community or social media accounts
• Knowledge of HTML, metadata and web design desirable
• Understanding of analytics tools such as Google Analytics and Facebook Pixel and experience using Adobe’s Creative Cloud apps and Microsoft 365

The Winning Candidate will possess:

• Enthusiasm and passion for our work and a commitment to our values
• A positive attitude
• A team player who enjoys collaborating and building relationships
• A self-starter with energy with a passion for learning new things
• You may have just completed an apprenticeship or course in digital marketing or content production, run your own social media accounts or just enjoy learning about new digital platforms

Please click on the APPLY button to send your CV and Cover Letter for this role

Candidates with the relevant experience or job titles of: Digital Marketing Executive, Digital Marketing, Email Marketing, Social Media Executive B2B Copywriter, Marketing Graduate, Search Engine Optimisation Advisor, Photoshop, Creative Article Writing Advertising, Sponsorship, Brand, Campaign Management, Direct Marketing may also be considered for this role.