Job Title: Digital Marketing Manager
Location: Cardiff / Hybrid
Salary: £35,000 – £37,000 per annum
Job Type: Permanent, Full-time
Working Hours: 40 hours per week / Mon-Fri
Forming part of the SYNLAB Group, Lextox are a UKAS accredited laboratory based in Cardiff. Lextox provide drug, alcohol and DNA testing services for family law cases and childcare proceedings. SYNLAB in the UK is a trusted expert in clinical laboratory and medical diagnostic services.
We are currently recruiting for a Digital Marketing Manager to join our Marketing team in Cardiff on a full-time and permanent basis, with the flexibility of hybrid working. The role will undertake digital marketing activity and support for the Lextox and SYNLAB Laboratory Services Drug and Alcohol businesses.
This is a fantastic opportunity to join a friendly and thriving team where you will work closely with the Marketing Manager to own and deliver the digital and social media marketing strategy, along with developing and implementing PPC and SEO strategies within our growing business.
Key Responsibilities:
- Monitoring and updating the company’s website to ensure the accuracy of content, posting of relevant material and ensuring brand compliancy
- Analysing PPC campaigns, suggesting how to improve conversion rates
- Reviewing and analysing SEO performance, carrying out recommendations based on SEO best practices and keyword research
- Growing social media engagement through all our social media channels (LinkedIn, Twitter, YouTube)
- Ensuring the website is always operating in line with Google algorithm updates and making the changes required for key word ranking
Essential Skills and Experience:
- A minimum of 2 years marketing experience, working across the full marketing mix
- A minimum of 2 years Digital Marketing experience for SEP/PPC and social media
- Hold or be working towards a recognised marketing qualification
- Strong communication, writing and presenting skills
- A solid understanding and competency of SEO and PPC
- Experience with CRM systems
- Good IT skills
- Experience within using email platforms such as Mailchimp
Benefits:
- 23 days annual leave, plus 8 days bank holidays
- Cycle to work scheme
- Pension scheme
- Life Insurance
- SYNLAB Share Save Scheme
- Free on-site parking
- On-Site gym
- Free shuttle bus available from Cardiff Central train station
About Us:
SYNLAB UK & Ireland work closely with clinicians, hospitals, occupational health providers and clinical researchers to provide a complete pathology offering.
We operate in increasingly diverse environments which is reflected in our workforce, clients, customers, suppliers, communities and partners. We believe an inclusive workplace culture is the best way to source, attract and retain diverse and talented people, and create a sustainable, high-performing workforce.
We believe our staff is vital to the principle of making a positive difference to healthcare, therefore, we promote a culture of continuous personal development where scientists and staff have the support and resources to acquire new skills and build their careers through learning and development opportunities, coaching and clear career pathways.
We promote an open and collaborative culture where leaders act as role models and facilitate a two-way communication, engage with staff and stakeholders transparently and actively encourage feedback and suggestions.
Please note that we reserve the right to close any adverts once we have received a sufficient number of applications. If you decide to apply for this post but do not hear back from us within two weeks of your application, please assume that you have not been short-listed on this occasion.
SYNLAB UK & Ireland is a committed equal opportunities employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable UK employment law.
Please click the APPLY button to send your CV for this role.
Candidates with the experience or relevant job titles of; Digital Marketing Executive, Digital Marketing, Email Marketing, Social Media Executive B2B Copywriter, Marketing Graduate, Search Engine Optimisation Advisor, InDesign, Photoshop, Creative Article Writing Advertising & Sponsorship, Brand & Product, Campaign Management, Communications, Digital, Direct Marketing may also be considered for this role .
