Head of Marketing

Job title: Head of Marketing

Location: London

Hours: Full Time

Salary: Competitive

Who are we?

PayFit simplifies payroll management and HR processes for SMBs. PayFit is an automated SaaS solution to help business owners and HR professionals save time and money allowing them to refocus on what really matters: their employees.

Since 2015, we have set ourselves a mission to support the digital transformation of HR management through our ever-growing range of product features and services. We have a strong presence in France and have been quickly growing in Germany, Spain and the UK. With 6,000 customers in 4 countries, we are one of the fastest-growing SaaS companies in Europe.

Our values

PayFit is successful not only because of our product but because of our culture. Today, we are more than 700 employees at PayFit and we all share four core values. It’s important to us that we:

• Care for each other
• Always stay humble
• Strive for excellence
• Live and work with passion

We are committed to a culture of inclusion and an environment that enables fulfilment in freedom & responsibility.

To find out more about what working at PayFit in London is like, click here.

The Opportunity

We are looking for a Head of Marketing to join our UK team based in London. You will play a crucial role in accelerating the growth of PayFit UK. As the Head of Marketing, you will be responsible for delivering the UK local marketing initiatives as well as supporting more global projects with the support of your marketing team.

What you’ll be doing

• Lead the existing marketing team which includes Creative Copywriter and a Marketing Communications Executive.
• Take ownership of all UK marketing activities, from strategy and design to production and performance
• Own and perform the below aspects of the UK marketing efforts, leveraging global resources and expertise:
• Corporate Marketing: Branding, positioning and messaging supported by global PR.
• Content Marketing: Set out the content strategy and its execution. From our blog, to testimonials, to webinars, partner co-marketing content and sales collateral.
• Product Marketing: Conduct market research, perform competitive analysis, research and advice on product pricing and product positioning, create and maintain sales and partner enablement tools. Launch new product features and update website content.
• Demand & Lead Generation: lead the strategy and execution for all demand and lead generation campaigns across the local marketing channels, including but not limited to SEM, paid social, SEO, Email Marketing, Social Media, Events, Content and Partnerships.
• Execute campaigns and manage the entire inbound lead flow process with the help of Sales Ops, from lead capture and landing page creation, to email and nurturing programs, and integration with CRM tools.

We’d love to meet someone with

• 5-7 years’ marketing experience in the SME segment. SaaS and HR/Payroll focus preferred.
• 3-5 years’ experience managing individual contributors
• The ideal candidate has experience building out a B2B go-to-market strategy, working on both demand generation and lead generation.
• Leadership ability to inspire, influence, motivate, coach, and energize the team.
• Proficient in making data-backed decisions and using data to ask and answer questions that move the business forward
• Ability to manage multiple competing projects and prioritize tasks based on business need and urgency
• A passion to help small businesses thrive

In return for this we will offer you

• The opportunity to ‘Work from anywhere’ – use the office or any other location as your daily working environment (including internationally for up to 6 months of the year)
• The opportunity to visit and work from our PayFit offices in London, Paris, Berlin and Barcelona
• Private medical insurance with Vitality
• UK Team Bonuses for reaching growth milestones.
• We cover 50% of your travel to work costs
• We have fortnightly fruit packages delivered to your house (to help you get your 5 a day!)
• Weekly Deliveroo credit to spend on meals of your choice
• 25 days holiday per year (not including bank holidays)
• A beautiful office in Farringdon with fruit and snacks for the team to enjoy
• Regular social events

Please click on the APPLY button to send your CV for this role.

Candidates with the relevant experience or job titles of Marketing Manager, Senior Marketing Executive, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy Manager, Group Marketing Coordinator, Senior Marketing Associate, Marketing Lead, Marketing Specialist may also be considered for this role.