Job Title: Digital Marketing Executive
Location: Fareham, Hampshire
Salary: £23,000 – £26,000 + Bonus / Commission Structure
Job type: Permanent, Full time
Silver Lining is a professional IT service provider based in Hampshire. Since 2007 we have been providing the very best in business IT, telecommunications, data and mobile solutions across the UK and Europe.
We’re currently looking for a forward thinking, creative, Digital Marketing Executive to join our busy marketing team.
About the role:
Digital communications were a core focus for the business in 2020 and that has continued into 2021. With an exciting year ahead, including a new company website, this person will work closely with the Group Marketing Manager to create and implement the digital marketing strategy driving original and engaging content across the online channels.
Key Duties:
Websites:
- Ongoing support and development of the company’s group websites by updating and help improving the web presence, customer journey and user experience
- Working with the Marketing Manager to produce optimised content to be shared on the company websites and social media channels
- Working with our external agency to implement a Search Engine Optimisation strategy including possible PPC campaigns
Social Media:
- Input to the social media strategy, optimising sustained engagement and follower growth
- Responsibility for co-ordinating the social media activity, creating a schedule of content and managing delivery working with the Graphic Designer as appropriate
- Coordination of paid targeted campaigns as required
CRM
- Maintaining Marketing input into CRM
- Reporting on Marketing Department key metrics
PR:
- Ensure all PR updates are distributed through the group’s own digital channels working with the Marketing Manager and external agency
Email marketing:
- Create and deliver relevant, engaging, and timely email communications
Reporting:
- Monthly measuring and reporting of online statistics, website performance and digital campaigns against goals (ROI and Key Performance Indicators)
About you
Essential:
- Relevant Digital Marketing qualification – preferably to degree level or equivalent
- Experience and a high level of competence in: Microsoft Office applications, Adobe Creative Suite including Illustrator, Photoshop and InDesign
- Understanding and experience of Search Engine Optimisation, PPC, Google Analytics and social media monitoring/measurement tools/applications
- Confident user of Content Management Systems in particular WordPress
- Experience of social listening with the ability to collate and propose relevant content
Desirable:
- Involvement in coordinating physical and virtual events
- Experience of integrated marketing campaigns
- Passion for social media marketing and experience of using social media monitoring tools
- Social Media influencer management experience
- Video content creation and editing an advantage… we are looking to introduce a schedule of vlogs and engaging video content for both website and social media. Candidates with this experience will be prioritised. Use and experience of: Adobe Premier Pro and After Effects preferable
- Knowledge of the IT/Telecoms industry an advantage
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with the relevant experience or job titles of; Digital Marketing Specialist, Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Senior Marketing Executive, Digital Marketing Officer, SEO may also be considered for this role.
