Advertising and PR

PR Account Manager

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Job Title: PR Account Manager

Location: A mix of office-based (Ringwood, Hampshire), WFH

Salary: Competitive Salary + Benefits

Job Type: Full Time, Permanent

We are looking for a first-class PR Account Manager to join the McKenna Townsend team, to work across a broad range of fantastic, global clients. The successful candidate will have at least three years of previous PR/marketing agency experience. Experience in managing social media campaigns would also be beneficial.

About us

We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. Located in Ringwood, we are relentless in the pursuit of results for our clients – devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale. We have an excellent opportunity for a passionate, confident and creative PR Account Manager, with experience in social media, to join the team.

Role overview

The successful candidate will be a real all-rounder who can think big and still deliver on the detail. You’ll be a self-starter and able to run your own accounts with bags of drive, energy and commitment.

Your day-to-day role will focus on PR and social activities. You’ll be confident at presenting to clients and experienced in managing several clients at a time. We need someone with an eye for detail who can see campaigns through from start to finish. You’ll be given a lot of responsibility and will be able to shape the role as you progress.

Key duties:

  • Responsible for creating content for use across our clients’ social channels and websites
  • Social media artwork production (GIFs, video, animation)
  • To support organic and advertising programmes (including resizing)
  • Collaborate with various departments within the agency
  • Work with social media influencers to develop creative solutions
  • Attend client shows and events to capture primary content

Key duties

PR management

  • Understanding and use media knowledge and relations to the benefit of clients
  • Creative storytelling across a wide variety of channels
  • Form relationships with key influencers
  • Develop and maintain excellent relationships with clients and relevant media
  • Copywriting – press releases, literature, social media content, general messaging
  • Website – updates to content and web stories
  • Able to represent the agency at client meetings – taking briefs, developing them and then confidently presenting back
  • Working closely with the wider team to help deliver fully integrated campaigns that are creatively excellent
  • Understanding clients’ marketplaces and applying that thinking to cutting edge, results-driven campaigns
  • Identifying new business opportunities – both organic and new

Social media management:

  • Planning
  • Building and developing audiences
  • Developing creative and engaging multimedia content
  • Managing the day-to-day handling of all social media channels, such as LinkedIn, Facebook, Twitter, Instagram and TikTok
  • Posting/scheduling
  • Setting up and managing advertising programmes
  • Monitoring channels and reporting
  • Audience engagement
  • Benchmarking/KPIs/ROI
  • Campaign management
  • Competitor tracking

About you:

Key requirements & skills:

  • Solid understanding of PR and social media disciplines
  • At least three years’ experience
  • Excellent copywriting and editing skills
  • Understanding and experience of using and delivering social media campaigns for clients
  • Creative skills for contributing new and innovative ideas
  • Excellent team working and collaboration skills
  • Strong organisational skills, with the capacity to prioritise and work across multiple accounts

Personal skills:

  • Great team player
  • Client likeability and trust
  • Proactive, confident attitude
  • Strong attention to detail
  • Adaptability and flexibility
  • Ability to work under pressure and to tight deadlines

Benefits Include:

  • Competitive salary
  • Pension
  • Generous holiday allowance
  • The opportunity to work with some fantastic, global clients

Next Steps:

If you wish to apply for this role, please click on APPLY and supply your CV and covering letter, as well as current remuneration.

Candidates with experience of; PR Account Manager, PR Account Director, Account Management, PR Manager, Social Media Manager, Communications Manager may also be considered for this role.

How can we help?
How can we help?

If you have any questions and you would rather chat to a member of our team please email or call us about this role.

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